Oh my goodness. Yes.
After spending millions of dollars of research and development money on the road to a final product, and needing to get to market as quickly as possible both to recoup their investment and to release something, or anything, companies turn to their crack marketing departments. For many people this is regarded as a wholly bad idea, and a process which should be set to the flame like a witch. However, as the people of this opinion are not in charge of anything, the world marches dutifully onward. Slide decks are made, white papers are written, hours are spent in the service of a great product name, until eventually the baby can be revealed and judged not on its merits but on its saleability.
We Broke IT Purchasing : http://blog.packetqueue.net/we-broke-it-purchasing/