This HBR article from April 2017 highlights a researcher talking about their paper that face-to-face is more effective than email.
However, prior to making their requests, we asked participants in each condition to predict how many of the 10 strangers they asked would agree to fill out the survey. Participants in the face-to-face condition guessed that on average 5 out of 10 people would agree. Participants in the email condition guessed that on average 5.5 out of 10 people would agree. This difference was not statistically significant; participants who made requests over email felt essentially just as confident about the effectiveness of their requests as those who made their requests face-to-face, even though face-to-face requests were 34 times more effective than emailed ones.
Here is what few people in Enterprise IT talk about: cost. It is way cheaper to communicate on email, chat or even a bloody telephone call (in emergency) than it is to communicate face-to-face. Lost productivity in travel time, booking meeting rooms, waiting for people to turn up etc etc.
Who the heck has time for face-to-face meetings these days ?
PS: if companies really cared about face-to-face they would have SO MANY MEETING ROOMS but they don’t.
Link: A Face-to-Face Request Is 34 Times More Successful Than an Email – https://hbr.org/2017/04/a-face-to-face-request-is-34-times-more-successful-than-an-email