There plenty of things about participating on Twitter that are annoying. Photos of food, location message like “I’m at a cheap chain restaurant” eating the same food as everyone else or even “You got to the first level of $game”.
But the worst things for me are Tweet Chats where people start randomly spewing out “content” about a specific topic with a #hashtag. I take the view that TweetChats are spam. Here are my five reasons why:
- just like unsolicited email, the people you follow are sharing pointless content. You think having a discussion in 140 characters is “content” ? SLAP yourself if you say yes.
- like unsolicited email, I have to take action to filter it out.
- like unsolicited email, the source of the tweetchat is trying to get promotional value out of it. Nothing wrong with marketing, just make it useful. You cannot market a message in 140 characters. Therefore, it’s spam.
- It’s easier to stop following someone on twitter than it is to block a hashtag. You are damaging your own reputation.
- the only people who organise “tweetchats” are marketing people who don’t understand or experience social media. Inevitably, the message or topic they select would look OK on an airport wall for disengaged bystanders, but for fully engaged social media people it just death.
Look, I know that an invitation to participate in a “tweetchat” is usually accompanied by a nice fat fee but I always say no. You don’t want to see 140 characters of irrelevant vomitus that clutters up the timelines of your followers. I encourage you to say no as well.
People follow you to listen because they are interested in you and what you have to say. Pretending to be a television or radio station with 30 minutes of solid ads isn’t what people expect from a person. I do think its ok to promote something once in a while but keep it real. Ok ?