Word used to describe swag, spivs or promotional tat, in the sense of pens, key fobs, hats, fleeces, torches, notebooks, cups, mugs, t-shirts, polo shirts, lanyards, desktop toys, drinks, business shirts, USB sticks, posters, post cards,
….. and other promotional freebies dispensed at trade shows, conventions, and similar large events.
You say it: cho-tch-ka.
Generally used by marketing people to describe the range of freebies given away to customers and prospects to capture their attention. Also have secondary purpose to keep the company name in general circulation to provide brand identity.
Correct definition from the Miriam Webster dictionary knick knack or trinket derived from the Yiddish language.