Price uncertainty in the public cloud has taken a serious turn for the worse.
The US Dollar has increased in value by 5-10% over the last 3 months depending on how you measure it and looks set to increase further. The Chinese stock market is down 25% and taking Australia, Japan and India with it. The European Union is struggling with Greece and heading downward.
The majority of customers using cloud computing from AWS, Azure and Google are paying for services in USD and the net effect has seen 10-25% increase.
But much more damaging is the price uncertainty. Businesses look for predictable and reliable costs so that they can plan their businesses. Market fluctuations are not normal practice for IT where currency risk has been devolved to wholesaler/distributors ( vendors have some currency risk but mostly transfer it to wholesalers).
Combined with the lack of price reductions in 2015 (does Moore’s law flow through to selling price ? ), cloud computing isn’t cheap and its getting more expensive. And it you are struggling with cash flow, you don’t need unpredictable stresses like this.