We all know that ‘lock in’ is inevitable. You make a choice and then you live with the consequences of what you have bought. However, I see a number of area where vendors are actively promoting lockin to capture unearned profits and control their partners. These dark patterns are not always obvious and I wanted bring them to your attention.
Lockin isn’t bad as long customers understand what they are getting. Complexity bind users to a vendor and drives extended sales cycles that benefit incumbent vendors. Single supplier agreements prevent customers from adopting innovation and prevent business transitions.
I wrap up this discussion with hopeful tips on mitigating lockin that might work but really, its about being a smart customer.