TL-DR: This week I’m started a magazine style newsletter called “Pieces of Human Infrastructure”. You can sign up right here for the first issue to be published on Wednesday.
IT Infrastructure is like a puzzle with hundreds or even thousands of pieces. Some pieces are hardware, some are software and some are business processes. But the most important pieces are the people who design, deploy and operate the technology. Hence the title “Pieces of Human Infrastructure”.
The six months has seen vendors change selling tactics that promote the idea that operations is no longer necessary and companies should reduce spending on human infrastructure and spend more on capital purchase. In short, stop spending on people and spend the saving on our shiny new products.
Where have you heard that before ? Car sales ? HP finance in the 80’s ? The last gasp of a dying marketplace ? I want to focus on human angles of being the most part of IT infrastructure, the people.
Exordium – the beginning or introductory part, especially of a discourse or treatise
As part of hosting Packet Pushers, researching & writing reports, working with clients, vendor briefings and just simply roaming around the web I collect a whole bunch of information that is worth sharing but not quite right for this website.
I could summarise “Pieces of Human Infrastructure” as a bi-weekly newsletter for people working in IT Infrastructure with a focus on Data Networking in the Enterprise. But I also expect to change the sections of the magazine format between issues.
Here is the structure I have planned so far:
- Exordium – introduction. Like the editors page where I talk about something that is on my mind. Probably a personal viewpoint or top of mind articles.
- Crunchy Chewy Pieces – Original content that will act as headline or banner articles on topics.
- Vendor News – some announcements that stand out to me. Strategic, surprising or laughable and why I think that.
- Internet of Interests – I have been publishing a regular list of links called “Internets of Interest” for nearly 6 years. I will move this into the newsletter since the synergy seems better to me.
- Packet Pushers News and Blogs – some episodes are good enough but some are truly great. And many of the community bloggers are fantastic posts. I some issues, I will pick some of the best content and link to it from here.
I am planning a rotation of different segments between issues to keep things interesting. In particular, I am planning a Feedback & Followup section where I will answer questions or followup on questions raised from the last issue. I look forward to receiving your emails.
Why Now and Why a Magazine ?
I’ve been hot & cold about starting a newsletter for a couple of years now. Hot because I’ve always wanted to write one and I love the format but cold because publishing on this blog has been so successful, speedier and just all round easier. By comparison, newsletter publishing is much harder than it looks and I feel it is important that a newsletter should be more than plain text, it should also be visually attractive at some level. .
The time to overcome the friction to placing the words into suitable format has been a concern. There are tools and services that could help but I could not justify spending the money on those platforms but now I can.
Which leads to sponsorship …….
More than 600 newsletter subscribers have signed up through a social media “campaign” so far. The current engagement rate with email is excess of 30% which is twice the industry average for technology.
If you would like to sponsor an issue of the magazine, then send an email to [email protected] and we can talk about your needs.