I’ve reached out to more than thirty marketing people at Cisco over the last six months via different channels. Each one has promised to do something about organising, engaging, discussing and then delivered exactly nothing. Not a follow up email or a “having problems”, just dead air.
Security, Data Centre, Access Switching. Zero, nada, nothing. In sixty episodes we have spoken with a Cisco employee once – Omar Sultan on 12th July 2010 – (thanks Omar!), but that was a result of meeting at Tech Field Day, not because Cisco’s marketing team was doing anything about it.
The stats confirm that there is significant number of listeners at Cisco. I’ve been reliably informed that Packet Pushers is well known at senior levels in Cisco engineering teams. I don’t understand why these people haven’t arranged something. So, in frustration, I’m writing this.
I’m swamped with approaches from smaller companies and their PR/Marketing firms who are hungry to get airtime for their companies. I’m happy to oblige. I don’t really have the time to plan, schedule and organise the show the way I’d like so I’m happy to engage with people who want to engage with me, so much easier.
However, this means that Cisco isn’t being represented which leaves me open to accusations of bias or favouritism to vendors who appear on the show. I’m sensitive to that and, to some extent, agree with you, but what can I do ? I’m tired of repeatedly trying to work / contact / engage with Cisco (and their supposedly excellent “marketing machine”) and getting no response.
So Packet Pushers Fans, if you want Cisco on the show, leave a comment below (because they read this blog and this type of blog post sometimes penetrates the walls) or, if you have contacts, go and shake the tree of people you know.
If you want Packet Pushers to get even better, and to get a more balanced approach, here is your chance to help out.
And please, no more accusations of bias or favouritism. I’m doing the best I can to produce a balanced and accurate show above level seven on the nerd meter. I think that’s a reasonably tough thing to do. It requires a lot of time from me to research, read, learn and be fit to join in the discussion. I don’t need to be dragged down on issues like this.
I depend on vendor’s participation to make the show interesting and need their help to achieve that. If you are a vendor then get in contact email@example.com. I’m happy to look at your products and proposals – we are all in the industry together and partnering for our own success.
I’d be even happier to talk to a vendor who wants to sponsor or advertise :).