Review: How Close Was My Top5 on Cisco’s Viral Marketing for ASR9000

Couple of weeks ago I pos­ted Top 5 things about Cisco’s Viral Marketing announce­ment. How did I do ?

5 — Another product escaped from the lab early and the engin­eers haven’t been able to stop it. It will be ready for use in two or three years time.

Yep. Bang on the money.

4 — That it will use “Microsoft-​​style stand­ards” (that are almost, but not quite the actual stand­ard e.g. Data Centre Ehternet®) to ensure that mar­ket­ing depart­ment can crow about ‘leadership’.

I’m not sure. There are sev­eral “enhancements”

“• Hierarchical Virtual Private LAN Service (H-​​VPLS) pseudowire redund­ancy with VPLS MAC with­drawal: When an access pseudowire is used to con­nect into the VPLS net­work — a tech­no­logy known as Hierarchical VPLS (H-VPLS) — pseudowire redund­ancy can be exten­ded to pro­tect the access pseudowire. Combined with VPLS MAC with­drawal tech­no­logy, pseudowire redund­ancy in the H-​​VPLS scen­ario can be used to avoid a pos­sible packet-​​oriented black hole.”

“In addi­tion, the Cisco ASR 9000 sup­ports new Cisco IOS XR Software innov­a­tions such as Multicast-​​only FRR (MoFRR) to improve mul­tic­ast net­work con­ver­gence times even more.”

and oth­ers. I can’t be bothered to research them so let’s pass over this one.

3 — It will have vir­tu­al­isa­tion buzzwords stuck all over it. Very good chance of cloud com­put­ing buzzwords for extra bingo oppor­tun­it­ies. In fact, its pos­sible that there is no actual product at all, just buzz­ing about Cloud Computing.

I got this wrong. My mis­take, its not data centre, its a ser­vice pro­vider product and that is all about uptime /​ avail­ab­il­ity /​ upgrad­ab­il­ity etc etc etc.

2 — Whatever it is, it will help to solve the busi­ness prob­lems of the Credit Crunch by sav­ing you money.

“In addi­tion to offer­ing a unique ser­vice and application-​​level intel­li­gence that focuses on optim­ized video deliv­ery and mobile aggreg­a­tion, Cisco ASR 9000 Series routers are also equipped with the sup­port of a full set of ser­vice activ­a­tion and pro­vi­sion­ing sys­tems that are designed to sim­plify and enhance the oper­a­tional and deploy­ment aspects of service-​​delivery networks.”

I have no idea what that means. Do I need med­ical help or is this just verbal overrun ?

1 — CiscoWorks man­age­ment tools are get­ting a massive over­haul and now they will actu­ally do some­thing useful.

Sadly, noth­ing announced. I live in hope though.

Ivan gets its right

Double points to Ivan Pepneljak who poin­ted out that it will have “green” every­where. Sure enough:

“Carrier Ethernet Foundation for Visual Networking

Central to the Cisco IP NGN Carrier Ethernet Design, the ASR 9000 Series deliv­ers scale and non-​​stop video exper­i­ence in a reduced car­bon foot­print for unsur­passed levels of car­rier transport.”

Frankly amaz­ing. Nothing of sub­stance. What’s next ?

Sigh.

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