4th February 2012

Review:Cisco ASR9000 Router – Nothing to Look at Here, Move on Please.

I didn’t bother with the Cisco ASR9000 launch thing. Glad I didn’t waste my time. I went the marketing pages and had a look at the ASR9000.

No modules, no ship date, no hardware information. Not even much marketecture information available. The fancy flash presentation doesn’t hide the lack of information.

This makes the Nexus 5000 look like a fully mature product.

So Cisco put a laughable “viral marketing campaign” together to launch a product that doesn’t exist (as I predicted). As if viral marketing is going to sell product to Service Providers. What are they thinking ?

Network World thinks the same thing.

What we need now is less marketing and more technology. Lets hope that Cisco cuts the marketing department when the layoffs are announced and not engineering.

What’s with the eye candy ?

Did anyone else notice the fancy plastic bits to make it look nice ? Any bets on whether they would actually installed or just tossed in the bin ?

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About Greg Ferro

Greg Ferro is a Network Engineer/Architect, mostly focussed on Data Centre, Security Infrastructure, and recently Virtualization. He has over 20 years in IT, in wide range of employers working as a freelance consultant including Finance, Service Providers and Online Companies. He is CCIE#6920 and has a few ideas about the world, but not enough to really count.

He is a host on the Packet Pushers Podcast, blogger at EtherealMind.com and on Twitter @etherealmind and Google Plus