The bottom line is that the Google “ad blocker” is not an ad blocker because it doesn’t block 99% of ads.
Axios: Google says that roughly 1% of publishers aren’t compliant with its third-party ad blocking standards, meaning the vast majority of web-publishers will not be impacted by the ad blocker the tech giant will install in its latest version of the Google Chrome web browser next week.
When I review the ad standards council that Google has founded/created, I’m getting the sense that almost anything goes. The types of ads that people hate are still allowed but “not recommended”.
This is a trump-ish move. Look after your primary interest while pretending to be caring.
The Initial Better Ads Standards – Coalition for Better Ads Retrieved 6 Feb, 2018
Exclusive: 1% of publishers initially affected by Chrome ad blocker – Axios : https://www.axios.com/exclusive-2-publishers-initially-affected-by-chrome-ad-blocker-1517872626-ee000779-1b6e-4d39-ab07-a845545d71c7.html