Poster – Reassuringly Expensive

From the EtherealMind Network Dictionary

Reassuringly expensive

1. Terminology used by sales representative to refer to high level of quality and overall excellence in this product, as in “it wasn’t built on the cheap”. Sometimes even meant honestly.

2. Term that refers to the eye watering cost of the product or solution, often for the benefit of the manufacturer or reseller.

3. For very large companies, a mandatory requirement for any IT project, as anything cheap is inherently and obviously valueless.

But for John Chambers, CEO of Cisco, in a recent article on Reuters

4. Q: What about the middle point about the Cisco price premium? They call it the Cisco tax, that people pay a big Cisco tax. tweet

A: Well, that’s a little bit unfair. Do we come down Moore’s Law at tremendous speed? The answer is yes. As long as you do that, customers don’t have a problem with you making a premium, because if you don’t make a premium, you don’t develop new products. You don’t protect their investment. They’ve all been through that. tweet

What does that mean ?

I’m calling it.

Caption Text.

Cisco and Reassuringly Expensive.(Click for a full size image)

Other Posts in A Series On The Same Topic

  1. Poster: Network Safety Starts With You (21st April 2014)
  2. Poster: Manager, Engineer, Architect, ITIL Consultant (12th March 2013)
  3. Poster: Keep Calm, Do Networks Everywhere (21st November 2012)
  4. Poster: Cloud Price Negotiations (6th April 2012)
  5. Poster: Cloud Kittens (21st February 2012)
  6. Poster: The Eight Levels of Vendor Acceptance (30th September 2011)
  7. Poster - Cisco VPN Client Licensing (13th August 2011)
  8. Poster: Servers, Tablets. Just Desktops and Printers to Go. (21st January 2011)
  9. Cisco and their Security Strategy (3rd July 2010)
  10. Poster - Reassuringly Expensive (3rd July 2010)
  11. Cisco Borderless Networks Motivational Marketing Poster (24th March 2010)
About Greg Ferro

Greg Ferro is a Network Engineer/Architect, mostly focussed on Data Centre, Security Infrastructure, and recently Virtualization. He has over 20 years in IT, in wide range of employers working as a freelance consultant including Finance, Service Providers and Online Companies. He is CCIE#6920 and has a few ideas about the world, but not enough to really count.

He is a host on the Packet Pushers Podcast, blogger at and on Twitter @etherealmind and Google Plus

You can contact Greg via the site contact page.

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