Opinion:If Cisco moves into consumer, what happens to Enterprise and SP ?

Given that Cisco wants to move into the retail space, what is the impact to the existing customers ? What happens to the focus and commitment that Cisco gives to its market leading products, and the commitment to R&D ?

What happens to product development ?

To start a new product category will require a huge commitment in finances and management resources. It seems reasonable to suggest that money will be reduced to the core product portfolio to make and grow this new market ?

I think we have already seen the effects in the last year. Cisco must have been planning and developing for more than a year to get to the announcement phase and will have been pouring resources into the retail/consumer project. In 2008 we saw the premature launches of the Nexus 5000 and 7000, and the ASR 9000. Both of these families are shipping with no features, limited line cards, and zero generation supervisor engines. If you buy the Nexus today, you will be forklifting all components within a year or two. And the ASR 9000 has no line cards or supervisors, only backplane and software specifications. I call this a longhorn announcement.

Marketing reduction ? Here’s hoping they all move to retail

A retail product requires vast quantities of marketing to promote the product and build awareness. Cisco is already heavily loaded with less than excellent marketing resources, increasing the marketing commitment and size could shift the company emphasis away from engineering and technical leadership, into a retail focus ? “Perception is reality after all”. We saw this happen at HP a few years back, when the printer / ink cartridge BU had so much marketing that it skewed to company to retail. In one purge they got rid of 3500 marketing staff in 2002 becuase there was so much bloat (which begs the question, if you ditch 3500 marketing people, HOW MANY WERE LEFT ?).

What happens to new Security products ?

We have seen criticism of the CS-MARS and Clean Access products in recent weeks. Is this another symptom of the management losing focus ? These are complicated, expensive and vital products to Cisco Security strategy. A loss of focus might be symptom of real problems.

Is Huawei being cut off here ?

Is this move into retail an attempt to keep Huawei in line ? Huawei is competing on price, and this is likely to give them a lot of air this year.

What am I thinking now ?

Most of my work is in Enterprise and Service Provider. The Cisco strategy in the SP space is not inspiring, or market leading. It feels more like they have gone into farming mode, and are happy to let Juniper / Huawei take some market share while they take good profits on their existing products.

In the Enterprise space, the imminent likely Nortel failure (hard to see Nortel survive) probably means more easy profits for Cisco in the short term. Some customers might have turned to Foundry for ethernet backbone, but I think people are unlikely to do business with Brocade because the focus on Storage is all wrong, and Foundry is actually a very small player with less gross revenue for the entire company than a single Cisco product.

Juniper has their new Enterprise switch, which might get a good start in a time of change and lack of other players. 3Com doesn’t have anything that anyone wants and doesn’t seem to have the guts to stand up and go Enterprise. Juniper looks good right now.

Which leaves Huawei and HP. I suspect that HP and Huawei are going to cruise like hungry reef sharks into the SME space, say networks of less than thousand ethernet ports. The ProCurve gear is mature and proven (and expensive), while Huawei is all about price, price and price. I don’t think that Cisco has ever been serious about this part of the market, Cisco switches are poor competition for many companies.

And HP and Huawei will probably take a bite of larger companies too who are strapped for cash.

Concerned ?

Yes, I am concerned about the networks I work on and I will be looking closely in the future. Cisco wants to get bigger, and Cisco has tried to get into the Small Business for years without success. I think this likely because the profit margins that Cisco wants are too high but Apple has shown that people will pay for quality product, if it is done right. Is this what Cisco is playing for ?

  • http://www.cisco.com/go/datacenter Omar Sultan

    Hey Greg.

    I can certainly understand concerns about Cisco losing its focus as it explores new markets, but I think it is ultimately a healthy thing for Cisco–we need to continue to take risks and test ourselves, otherwise we will become stagnant.

    Looking at the data center space, in the last year, we have rolled out the Nexus 7000, 5000, and 1000V, a new unified data center OS (NX-OS), updated the Catalyst and MDS families and rolled-out technologies such as DCE, FCoE, and VN-Link–looking ahead to the coming year, we are not slackening the pace. It seems to me the SP folks have been equally busy with the new ASR 9000 and 1000. The Nexus and ASR are both new platforms, not just incremental updates, and they demonstrate both R&D commitment to-date and vectors for continued investment.

    Omar Sultan
    DC Solutions

  • http://www.3com.com Joe Vukson


    I suggest that you take a closer look at 3Com. No other networking vendor is better positioned to challenge Cisco in the enterprise, since no other networking vendor can match our enterprise portfolio breadth ñ energy efficient core-to-edge LAN and WAN platforms; security featuring IPS, firewalls and UTMs; standalone and enterprise managed WLAN; and voice and unified communications solutions that scale to tens of thousands of users.

    Additionally, with a common operating system that spans our comprehensive portfolio, a truly integrated and modular network management platform and more than 2,400 engineers in China ready to respond, 3Com can deliver solutions that help any enterprise customer achieve operational efficiency while driving innovation into their networking infrastructure and looking toward the future, especially in this challenging economic climate.

    But a comprehensive portfolio doesnít do very much if customers arenít buying right? In addition to holding the #2 market share position for total switching ports, we are signing multi-million dollar deals that are further proof that 3Com is serious about the enterprise. Government of Israel and Swisscom are just a couple significant wins in EMEA that complement our global momentum. And thereís much more to come in 2009.

    Joe Vukson
    Enterprise Product Marketing

    • http://etherealmind.com Greg Ferro

      To be frank, I don’t trust 3Com. I got seriously shafted when 3Com walked away from the Enterprise market in 2001 and have no reason to believe that 3Com has changed their method of business or their attitude to customers (which was very poor).

      Historically, 3Com was rebadging a lot of hardware products and this lead to very poor customer experiences and, as the engineer being squeezed between the customer and crap 3Com products and services, there is an awful lot to forgive.

      In recent years, nothing I have heard from my fellow engineers has said anything positive about your company – except for the words “cheap” and “get what you pay for”.

      So you have a lot of work to do to even make me _think_ of _considering_ 3Com.

      Nice try though.

  • http://evilrouters.net/ Jeremy L. Gaddis


    Add me to the list of those who got shafted by 3Com years ago.

    Heck, I didn’t even know you guys were still around.