2 September 2010

Network Dictionary – Pain Relief Technology

Pain Relief Technology – term used to describe certain products or technologies that are typically only understood, or perceived as useful, when you have a problem. When used, they ‘relieve the pain’.

For example, many people do not understand Web Acceleration or Application Acceleration until they have a bandwidth or performance problem. As part of searching for the solution they discover a whole marketplace of web acceleration and caching appliances that can solve their problems. Before this time, they have never really considered how the technology works or what it can do for them.

Many vendors of niche technologies will tell you that the best customers are those that are ‘having pain’ becuase they will take the time to understand the technology and or find the money to buy the equipment. Its a much easier sell when the customer has a problem and they need a solution.

Selling Pain Relief Technology on a proactive basis is much more complicated.

See also Distress Purchase.

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About Greg Ferro
Greg is a Network and Security Architect / Designer / Engineer working freelance in the UK and worked for Resellers, DotCom's, Large Corporate's and Service Providers across a variety of products & Vendors. He prefers to work for end users, believes in the life cycle, total cost of ownership and that near enough is often good enough. He likes talking about himself in the first person to feel "royal", even when hosting the Packet Pushers Podcast on Data Networking. More about Greg at http://etherealmind.com/who-am-i/ and you can follow him on Twitter.

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