Network Dictionary — Longhorn
December 9, 2008 by Greg Ferro · 2 Comments
Longhorn — noun. To announce a product that isn’t ready for release. In practice, possibly years away. Derived from Microsoft announcing ‘Longhorn’ four or five years before it shipped, thus ensuring that customers did not consider Linux while waiting. Eventually shipped Vista which was a failure.
By longhorning a product announcement, large companies ensure that rivals cannot move into the market space by making customers think that if they just hold on long enough, the next generation of of their current technology will soon be here.
In networking, consider Cisco’s recent ASR9000 announcement with no details on supervisors, line modules, only generic backplane details and limited information on software features. This assists in ‘helping’ customers decision to continue with their 7600 platforms a little bit longer instead of switching to Juniper or other Service Provider edge hardware. A triumph of marketing with a supposed ‘viral social 2.0 campaign’ with engineering hanging their heads in disgust and shame.
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- Network Dictionary: Cock Blocked
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- Network Dictionary — Backhoe Attenuation
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Network Dictionary — Webinar
1. web driver workshop that imparts product information and technology training.
2. overblown method of delivering product information that you can get by reading the brochure.
3. Marketing that makes sense to marketing people. Largely consumed by people who don’t know enough to read the manual, and should be on a training course. There are enough of these people to convince marketing people that it is money well spent.
Network Dictionary — Markitecture
Network Dictionary — markitecture
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…
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Network Dictionary — Acronyminy
acronyminy — (akkro — nim — ih — nee)
The disjointed sensation of knowing what an acronym means, but not remembering the exact words because you have used it so often you no longer think of it as an abbreviation.
aka, “What does the acronym OSPF stand for ? Uh, protocol 89, uses multicast on a broadcast networks, has 5 message types, classless routing protocol ”
“I can’t remember what is stands for though!”
Sounds like this can also be applicable to a technology standard as well. The promise of a ratified version of 802.11n being just around the corner has meant that old 802.11b kit is still deployed. Apparently a replacement which would have some actual security wouldn’t give enough of a ROI before it needs replacing. *sigh*
Not quite. That would be an example of an IEEEdiot — you beat me by a day, see tomorrow dictionary term.