Network Dictionary – Lighthouse Customer

Vendor term used to describe a customer who is implementing a technology or product as well being able & willing to publicly discuss that.

Of course, you won’t hear about “lighthouse” customers if the technology fails (happens sometimes). What few people know is that lighthouse customers receive high levels of support form the vendor to ensure that their public statements are glowing, positive and full of happy joy.

Few companies are willing to talk about their experiences – IT is competitive advantage, and why bother wasting time on pointless promotion. Therefore, most references come from companies that like pointless promotion – like universities, media companies and government entities.

About Greg Ferro

Greg Ferro is a Network Engineer/Architect, mostly focussed on Data Centre, Security Infrastructure, and recently Virtualization. He has over 20 years in IT, in wide range of employers working as a freelance consultant including Finance, Service Providers and Online Companies. He is CCIE#6920 and has a few ideas about the world, but not enough to really count.

He is a host on the Packet Pushers Podcast, blogger at and on Twitter @etherealmind and Google Plus

You can contact Greg via the site contact page.

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