Network Dictionary — Leverage
January 28, 2009 by Greg Ferro · 1 Comment
1) Describes a long,and large, stick that is used to move a large object. One of the great fundamental technological advances in the history of human kind.
“Give me a lever long enough, and a fulcrum strong enough, and single-handed I can move the world.” –Archimedes
2) The word “leverage” in a meeting it a sure sign that things have stopped progressing. Use a long stick to hit the person who said it so they wake up and do something meaningful.
3) The word leverage really means that “someone else will do the work”. As in, “we can leverage that issue and get marketing to change their position” or (far more likely) “I am sure we can leverage our skills and get Networking to solve this problem”.
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However. most people pass through this stage quickly and become Mendicants and really buckle down to serious, committed study plans. Stick with Routing and Switching, then you can build on those skills is my advice.
Network Dictionary — Longhorn
Longhorn — noun. To announce a product that isn’t ready for release. In practice, possibly years away. Derived from Microsoft announcing ‘Longhorn’ four or five years before it shipped, thus ensuring that customers did not consider Linux while waiting. Eventually shipped Vista which was a failure.
By longhorning a product announcement, large companies ensure that rivals cannot move into the market space by making customers think that if they just hold on long enough, the next generation of of their current technology will soon be here.
In networking, consider Cisco’s recent ASR9000 announcement with no details on supervisors, line modules, only generic backplane details and limited information on software features. This assists in ‘helping’ customers decision to continue with their …
Network Dictionary — Markenauts
Markenauts (n) — shortening the word marketing juggernauts and associated with big companies forcing a theme, strategy or message down the customer throats despite.
A pejorative or negative term for marketing. Surprisingly.
Network Dictionary — Pain Relief Technology
Pain Relief Technology — term used to describe certain products or technologies that are typically only understood, or perceived as useful, when you have a problem. When used, they ‘relieve the pain’.
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