In my ongoing project to laugh heartily at marketing people but especially Cisco marketing people, I give you the Cisco Strategic Recruitment Solution.
That’s right. Nothing says “Strategic Recruitment” like the picture of a young woman, in a skimpy top,† boobs to the front, and pulling an arrow on the bow.
This is misogynist crap that shouldn’t be allowed. Women should not be objectified like this.† I get really pissed about sterotyping and it shouldn’t be allowed by any modern company. If you are serious about equal opportunity, then this type of marketing should not be part of your corporate culture.
Technical Note: Of course, her arm is completely in the wrong position and should not be angled like that because you’ll never get full draw on the bow. I mean, holding a recurve bow is kind of tough and you aren’t going to hold the pull like that even if it’s a twenty pounder. The wrist guard is a nice touch. But most women in archery or bowhunting would wear a breast guard. But that would spoil the photo, wouldn’t it.
You can download the brochure in PDF by clicking cisco_srs_program_overview. I defy you to understand what SRS might actually be.
Postscript
After reading this brochure, I have no idea what this program does. Whoever wrote this brochure had no idea what as going on and wrote some rubbish at the front, and got some text from the “partners” and slapped that in. Shoddy work all round.
