Apple has pulled off a marketing coup here. Its managed to increase the perceived price point of an Apple phone by around 30% ( from $700 to $1000) without upsetting customers. The key point of the iPhone 8 is to appear to offer a product at the same price $700 point while moving a large percentage of the customer base to higher selling price.
“We can see from the initial response, customer demand is off the charts,” an Apple spokeswoman told Reuters.
When you got it, you got it. Apple is making money out of features that no one needs, or wanted in the iPhoneX. But they are willing to pay for it. For the haters, you can buy the iPhone8 and gloat about how good you feel that you bought the cheaper phone. For the lovers, you can join the queue for the iPhoneX because that makes you happy.
As an executive once told me, “sure, its stupid to buy this product but if customers are buying it I’m going to sell it to them”
Apple says iPhone X pre-orders are ‘off the charts’ : http://www.reuters.com/article/us-apple-iphone/apple-says-iphone-x-pre-orders-are-off-the-charts-idUSKBN1CW286