Thursday, March 18, 2010

Etherealmind Has a New Look and Opens for Direct Sponsors

December 14, 2009 by Greg Ferro · 4 Comments 

Etherealmind​.com has had a makeover on the week­end and has a new theme. It’s much more mod­ern and I think I got the col­ours cor­rect this time. I’m much hap­pier with the look and feel and it seems a bit quicker. I have decided to adopt the motto (after last weeks feed­back from readers):

Where too much net­work­ing would be barely enough1

I have also changed the way that advert­ising is laid out on the site. And speak­ing of ads.….

Advertising

After much think­ing and dis­cus­sion I have decided to accept spon­sor­ship for dir­ect advert­ising. The same con­cepts will still apply with regards to eth­ics and stand­ards and there is no change to what and how I write (if you can call it writ­ing). I will con­tinue to dis­close where neces­sary and main­tain edit­or­ial independence.

There are two reas­ons for this change. Firstly, the host­ing costs of run­ning this site are start­ing to get sig­ni­fic­ant and my wife and chlidren would prefer if my blog paid for itself. Secondly, I would like to increase my con­tri­bu­tions to char­ity. If I can increase the advert­ising rev­enue, then I’m hop­ing to achieve both.

Charity

You can check out money I have donated in the name of Etherealmind to microfin­ance ini­ti­at­ives with Kiva thanks to advert­ising rev­enue from the last two years.

Kiva - loans that change lives

Justgiving

I am also fun­drais­ing for a new School Hall at my children’s school. About half of the money raised is donated here. You can see the dona­tions page at http://​justiv​ing​.com/​e​t​herealmind

We have been fun­drais­ing for the hall for about ten years now, and have recently com­pleted the build­ing. However, we need to pay off the debt incurred and I have con­tinue to donate and cur­rently have raised £232.00 out of my tar­get of £500.

Advertising

I have pos­ted some details on the advert­ising pro­cess and details on this page Advertising Details. For pri­cing please use my con­tact page or email myether­e­al­mind — at _​_​ googlemail-​​com to get prices.

Thanks

Finally a thanks to every­one who reads me on a reg­u­lar basis. It’s been a fun jour­ney so far, and I look for­ward to see­ing more of you in the com­ing year.

Footnotes

  1. Australian Readers will note the homage to “Roy and HG” [back]

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Comments

4 Responses to “Etherealmind Has a New Look and Opens for Direct Sponsors”
  1. Matt Simmons says:

    Hey, con­grats on the new lay­out and sig­nage, I like it.

    As for tak­ing dir­ect advert­ise­ments, that’s inter­est­ing. I cer­tainly under­stand want­ing the blog to pay for itself! Good luck with it, and keep us updated from time to time with how things are going.

    • Greg Ferro says:

      Hey Matt

      Thanks for that. Happy to have a dis­cus­sion about the ads any­time. I post reg­u­lar updates about fun­drais­ing so keep an eye out.

  2. Justin says:

    Good design. has a very mod­ern feel to it. WP is wonderful

  3. Hi Greg,

    I really like new design, very clean and pro­fes­sional. The ads are not obtrus­ive so they fit fine with the design.

    Please keep up the great work, as I really enjoy read­ing your postings!

    Cheers!

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