Thursday, March 18, 2010

Cisco Is Wishfully Wishing for FCoE Sales ?

March 13, 2009 by Greg Ferro · 3 Comments 

Omar Sultan from Cisco is wish­ing that FCoE would actu­ally get some sales.

You see, Cisco bought Nuova Systems to rush FCoE to mar­ket as the Nexus 5000 switch. But someone for­got to com­plete the stand­ards work, and now this is caus­ing prob­lems. Customers are obvi­ously con­cerned that FCoE has NOT been standardised.

Both the ANSI and IEEE are mov­ing slowly on com­plet­ing the stand­ards work for FCoE and its sup­port­ing CEE eth­er­ent tech­no­lo­gies. Cisco must have hoped that they would have been fin­ished by now and might be get­ting nervous that things are mov­ing slowly.

I think Omar is wish­ing that people would stop wor­ry­ing about stand­ards and just put their money down. Nervous are we ?

There is a lovely quote here on Cisco’s Data Centre blog

“Its also import­ant to note, as Silvano Gai, who lit­er­ally wrote the book on FCoE, poin­ted out, stand­ards are organic things. If they are going to be use­ful and stay rel­ev­ant, stand­ards need to remain organic, so wait­ing for a stand­ard to be “done” is kinda pointless.”

Huh, what ? Standards don’t matter ?

Is that a used car you are try­ing to sell ?

I’m think­ing that if Omar (chief FCoE stand­ard bearer for the entire world) tell us that stand­ards don’t mat­ter then sales are slow. If sales are slow, then FCoE might not cross the adop­tion gap.….

PS. I read the book. Review: Cisco’s doc­u­ment­a­tion is better.

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Comments

3 Responses to “Cisco Is Wishfully Wishing for FCoE Sales ?”
  1. Omar Sultan says:

    Greg:

    Sadly, I am not “chief” any­thing – my wife will tell you that!

    As far as FCoE is con­cerned, what you term “rush­ing to mar­ket” could just as eas­ily be termed estab­lish­ing a lead­er­ship pos­i­tion – which is cur­rently for­cing folks like Brocade and Juniper to play catch-​​up. After all, Nuova was estab­lished back in 2005, so its not like this is some­thing we did on a whim. So nervous? No, not in the least.

    And the point of the post, which you so art­fully avoided, was that FCoE is a lot fur­ther along than some folks, includ­ing you, appar­ently, would have people believe – we expect FCoE to be final­ized by June – 3 months from now.

    Finally, I did not say “stand­ards” don’t mat­ter, any­where. What I did say is that 1) the stand­ard has pro­gressed to the point that if someone invests now, they are not going to be selling the switch on eBay in a year because the final stand­ard made the switch obsol­ete, 2) as related stand­ards firm up, we will update our switches to be com­pli­ant, and 3) from a prac­tical per­spect­ive, the stand­ard, any stand­ard, will con­tinue to evolved and change, which is a good thing – we are not bak­ing a cake here – there is no point when it is “done”.

    So, Greg, I know we are on dif­fer­ent side of the FCoE fence, but, as always, I appre­ci­ate the conversation.

    Regards,

    Omar

    • Greg Ferro says:

      Ah, soph­istry.

      FCOE might be ready in 3 months IF Brocade doesn’t stone­wall you. Given that ori­gin­ally you said Sept 2008 the track record isn’t good.

      And don’t for­get that the IEEE isn’t mov­ing quickly on CEE which is equally vital for FCoE to get acceptance.

      Waiting for a stand­ard to be done is ALWAYS worth­while. I have been screwed too many times to move without the standards.

      I still believe that FCoE will not cross the gap and will be a dead end tech­no­logy except as a leg­acy migra­tion technology.

      • Omar Sultan says:

        Greg:

        Not soph­istry – the intent was not to deceive, but to edu­cate. There are a lot of asser­tions run­ning around about FCoE, so my goal was a fair and accur­ate rep­res­ent­a­tion of where things stand. If someone chooses to go the FCoE route, I’d like them to make an informed decision. Every cus­tomer has dif­fer­ent require­ments and I’d rather give them data and let them bal­ance risk/​reward then make a decision for them.

        As for the future of FCoE..well, we will just have to see.…until the story plays itself out, I am sure we will con­tinue to have an inter­est­ing conversation.

        Have a good Friday,

        Omar

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