Dear Cisco, Have you suddenly hired too many marketing people ?

Nexus Switches

Nexus switches – The Nexus switches are kind of exciting, in a cerebral, rocket scientist kind of way. The current versions are really just pre-release, pre-alpha units that are unbuyable. No excitement until we have a product that actually delivers the promised features in a year or two.

Oh yeah, the VMware virtual switch thing is nice, but it isn’t ready yet either. The excitement has worn off already.

ASR-1000

The ASR-1000 is about as interesting as watching paint dry. Don’t get me wrong, but a next generation, high end router has appeal to very few people. Say fifty to hundred thousand. Many of those people don’t use social networks and have no idea what the “viral marketing campaign” was about.

Cisco Certification Logos

I haven’t forgotten those stupid logo’s that you put out. Haven’t heard any response to our comments either. Experience suggests that is a bad thing.

The new campaign

Has it’s own spoof style web site , with some suitably naff video to support. The marketing people have dragooned some of the Cisco bloggers into pushing the wheelbarrow.

The boy who cried wolf

So when I see another attempt to build up a new announcement…. well,

I

can’t

be

bothered.

Someone should send the marketing department a story called “The Boy who Cried Wolf”. It’s not long, maybe their attention span is long enough to actually read it.

Oh, so lame.