22nd May 2012

Dear Cisco, Stop the Lame “Meme” Marketing – It Sucks…..Badly

Dear Cisco, Have you suddenly hired too many marketing people ?

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Nexus Switches

Nexus switches – The Nexus switches are kind of exciting, in a cerebral, rocket scientist kind of way. The current versions are really just pre-release, pre-alpha units that are unbuyable. No excitement until we have a product that actually delivers the promised features in a year or two.

Oh yeah, the VMware virtual switch thing is nice, but it isn’t ready yet either. The excitement has worn off already.

ASR-1000

The ASR-1000 is about as interesting as watching paint dry. Don’t get me wrong, but a next generation, high end router has appeal to very few people. Say fifty to hundred thousand. Many of those people don’t use social networks and have no idea what the “viral marketing campaign” was about.

Cisco Certification Logos

I haven’t forgotten those stupid logo’s that you put out. Haven’t heard any response to our comments either. Experience suggests that is a bad thing.

The new campaign

Has it’s own spoof style web site , with some suitably naff video to support. The marketing people have dragooned some of the Cisco bloggers into pushing the wheelbarrow.

The boy who cried wolf

So when I see another attempt to build up a new announcement…. well,

I

can’t

be

bothered.

Someone should send the marketing department a story called “The Boy who Cried Wolf”. It’s not long, maybe their attention span is long enough to actually read it.

Oh, so lame.

This post is copyright of Thropos Ltd ©2008-2011 at Etherealmind.com - contact | email: greg.ferro@packetpushers.net - twitter: @etherealmind | All rights reserved
About Greg Ferro

Greg Ferro is a Network Engineer/Architect, mostly focussed on Data Centre, Security Infrastructure, and recently Virtualization. He has over 20 years in IT, in wide range of employers working as a freelance consultant including Finance, Service Providers and Online Companies. He is CCIE#6920 and has a few ideas about the world, but not enough to really count.

He is a host on the Packet Pushers Podcast, blogger at EtherealMind.com and on Twitter @etherealmind and Google Plus

  • http://www.evilrouters.net/ Jeremy L. Gaddis

    Greg++

  • Sysco

    Wow – so a company uses social networking for advertising and, in general, practices what it preaches. You hammer them for it… on your “blog” no less. you are an idiot.

    • http://etherealmind.com Greg Ferro

      Look it’s a lame meme. By all means go social, but either get cool or look stupid.