Network Dictionary – Whitebrand Ethernet

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Whitebrand is a term used to describe a type of Ethernet switch that is a whitebox or generic manufacture but sold by a known IT brand. Juniper OCX1100, HP Open Network Switches are example. White-Box Switching + Vendor Branding = Whitebrand switching.  The other term used is “britebox” but this sounds like dishwashing liquid or something you […]

Dictionary: Bra-padding

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Bra-padding is a term used to describe fluff marketing pieces about some relatively minor advance in product or technology. Mostly favoured by large incumbent technology vendors like EMC, Cisco etc who have an over-abundance of marketing people who need something to occupy their time.

Network Dictionary – Bias Update

This week is the second time I’ve seen an employer change called a “bias update”. It says, I’ve quit my current employment and moving somewhere that will also pay me to say things they want me to say. All of my opinions will now be tainted by the new company that will require me to […]